Monte Vista Web Development

April 7, 2020

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When you own a business in the 21st century it is extremely important to have a web presence. Through our data we have found that a companies monthly revenue doubles when Formulated creates them a well designed and search engine optimized website. So why isn't your template website making you double your monthly revenue right now?

We took a look at different prominent Monte Vista business's and discovered that they almost all had template websites that were not Search Engine Optimized and were hard to use if they had a website at all. We would like to change the state of Monte Vista Websites.

Design

In our research and others we have observed that if a user doesn't find what they are looking for within 3-7 seconds of visiting a website, they will leave. This is known as a bounce rate. At Formulated we have studied this extensively. We've discovered that we can greatly reduce the time a user spends looking for information by keeping the amount of information presented at a time fairly low but, we also do a lot of information architecting and planning to make sure that the information is as easy to find as possible.

Search Engine Optimization

Search Engine Optimization (SEO) is an often overlooked part of web development. This is due to many web developers not knowing how to leverage proper SEO tags in HTML and how to build a network of back links to your website. SEO has many key factors and they change all the time. We are going to take a look at the 6 most important parts of your SEO as of April 2020.

1. Meta Tags

In HTML there are many tags that make up a webpage. They look like this: "<p>Text Content</p>". This generates a paragraph tag with the text "Text Content" inside it on the page. There are hundreds of tags in HTML but, there are dedicated ones to SEO called meta tags. With these we can tell Google and other search engines how to read your site and how to display it to customers.

2. Heading Structure

Some HTML tags are dedicated to headers. These are used to flag important content to search engines such as tag lines and keywords. They are also used to order content and create a readable hierarchy of content for Search Engines. Strategies for that can get pretty in depth so we will leave it there today.

3. Keywords in Content

Content writing is a huge part of Search Engine Optimization. This is the practice of writing text on your webpage with targeted keywords to rank higher for those particular keywords in a search engine. Changing text around and creating sub pages with particular keywords in the text as well as the URL will create massive boosts for your placement. This is a section we spend a lot of man hours on at Formulated. We believe by perfecting the text in your content we can make one of the biggest boosts to your traffic as well as your revenue

4. Back Links

Back links are also a very large part of your Search Engine Optimization. A back link is a link on a different site leading to yours. This flags Google that someone else's site is interested in yours and can indicate that you are providing good content. There are many ways to strategize this but, one of the most common ways is to create many different company accounts on different social media and professional services and generate your own back links by posting about your website on these different sites.

5. Structured Data

Structured Data or schema is a way to tell websites what kind of company you run and different information about the company. This is a short snippet of code in your website that looks something like the following:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "url": "http://www.example.com",
  "name": "Unlimited Ball Bearings Corp.",
  "contactPoint": {
    "@type": "ContactPoint",
    "telephone": "+1-401-555-1212",
    "contactType": "Customer service"
  }
}
</script>

Have you ever seen google have the instructions for a recipe? That's where this comes from. Lets take a look at that example:

Screenshot of schema code

The structured data allowed google to have this recipe as the first result when someone searches a keyword related to that recipe. This can be seen in tons of different applications but, we mainly use it for company information, products, and services.

6. Traffic

Finally traffic will be the deciding factor of where you rank for certain keywords. In our experience there is a linear correlation between the amount of users you have and where you rank on google for particular keywords. While all these factors and more help out, traffic will be the deciding factor.

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