Aaron and his team from Innovative Property Solutions (IPS) have worked with us multiple times before. This time they decided they wanted a full redesign of their site with a few new features built in.
Innovative Property Solutions is one of the best property management companies in Jacksonville Florida. They provide property management to thousands of home owners in Florida and have come to be known for their professionalism and reliability. The main deliverable IPS wanted out of this was a boost in their search engine optimization (SEO) paired with a beautiful site. We were able to identify a few other key features that would take this site to the next level for IPS. Some of these included:
The old Innovative Property Solutions website was running on an outdated and vulnerable version of PHP hosted on a shared virtual private server. It was slow, buggy, and had extensive technical debt. We decided the best course of action would be to start from scratch.
One of the major things Aaron and his team wanted out of this was a content management system. They were annoyed that they couldn't write blog posts or edit certain parts of their website without a web developer. To fix this we incorporated Wagtail. Wagtail is a content management system that we have used extensively here at Formulated. It allows us to quickly setup an admin panel for our clients that includes a way to write blog posts, edit text on different pages, and even swap out different components on the front end. This library allows us to give the power to our client with how their website looks, while giving us control to write advanced custom functionality.
Aaron and his team were most concerned with their Search Engine Optimization. Search Engine Optimization is the process of making your website easily readable to search engines in the hope of ranking higher when a customer searches for particular keywords, this is huge for customer facing companies and can be the main factor driving your revenue.
Luckily Formulated is very experienced in SEO. Through creating this site we used the best SEO practices and have boosted Innovative Property Solutions through the use of external factors as well. After we launched we were able to measure the effectiveness of our SEO and were able to increase users by 56%, Individual sessions by 78.6%, and the Session Duration by 156.8%. We were also able to reduce the bounce rate by 26.2%.
This exceeded both ours and IPS's expectations and was a huge win.
To help quantify how our solution improved Innovative Property Solution's website we incorporated a variety of tracking and opportunity for additional marketing. We added the following to the new site:
These services provided IPS with much needed insights on their consumer base.